INSERT INTO People (FirstName, LastName) VALUES ('$2', '$3')
Some of them became quite convoluted, as once I'd inserted rows into the People table, I had to look up the IDs for the link tables. Also, there were a couple of Irish names with apostrophes in them, so I used a regular expression to double them up:
n.b. I think this is a Visual Studio style regex, as it seems a little different to what I vaguely remember (not that I do remember, that is).