Fired for blogging

Seems that Waterstones made a tactical error in firing an employee for blogging. The general feeling seems to be that at best, the dismissal was unnecessary, and at worst, "they'll get no more of my business". I heard about it on Radio 1 news (BBC). Being the first company to fire a British employee for blogging is bound to get serious bad press; much more than saying you don't like your boss.